? Develops and executes marketing plans and programs, both short and long range, to ensure the market reach, market share, and consumer awareness as per the company’s business strategies.
? Create Annual Marketing budgets and also establish annual Marketing plans including advertising and promotional campaigns.
? Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on.
? Closely work with Buying & Merchandising teams to work on planning the seasonal marketing initiatives and promotions to achieve short term and seasonal business targets.
? Focus on increasing customer foot falls in the retail showrooms and drive incremental revenues.
? Create campaigns and activities to create customer excitement and vibrant atmosphere in the retail showrooms.
? Create and institute marketing campaigns and promotions through various ATL and BTL activities.
? Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
? Responsible for creating product catalogues, flyers, danglers, design boards, mega uni-poles and all in-store and other marketing communications materials.
? Work closely with Visual Merchandising Team to provide the look and feel of the Retail Showrooms as per the standards.
? Drive all necessary marketing initiatives and activate new showroom launches.
? Direct and work closely with external advertising agencies on ongoing campaigns.
? Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
? Evaluates market reactions to advertising programs, merchandising policy and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
? Hire, motivate, lead, make performance appraisals, provide career path and growth opportunities for the Marketing Team members.
? Generate and analyze all marketing activity reports.
Job Details
Date Posted: 2013-04-29
Job Location: Kuwait
Job Role: Marketing/PR
Company Industry: Retail/Wholesale
Preferred Candidate
Career Level: Management
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